2025 - Present

Art Director / UI Designer · SMRS

B Corp certified employer branding agency. Working with major clients to design and deliver digital products, brand campaigns, and transactional web experiences.

• Lead end-to-end interaction design across digital products — from user journey mapping and wireframing through to high-fidelity Figma prototypes and front-end builds
• Design and develop client-facing websites with a strong focus on usability, accessibility, and performance
• Facilitate co-design sessions, design critiques, and stakeholder workshops to align cross-functional teams on design direction
• Pitch and present creative and UX rationale to senior client stakeholders in person and remotely
• Work alongside developers and product leads to translate complex requirements into clear, intuitive digital interactions

The LEGO Group, Rolls-Royce SMR, Fidelity International, Novartis, Sainsbury's, Delivery Hero, Hologic, DSTL, Southern Water

2022 - 2025

Creative Director & Lead UI Designer · Harry, Larry & Gary

Promoted to Creative Director in recognition of business growth and team development. Held dual responsibility for agency-wide creative direction and hands-on UI design leadership.

• Directed all creative and UX output across the full agency — managing briefs from discovery and ideation through to final delivery
• Led UI/UX design and front-end development for custom web applications, including a Salesforce API integration project
• Grew the design team by hiring a full-time developer, training them to collaborate on larger web application builds
• Mentored and managed a team of up to 9 designers, leading performance reviews and skill development
• Established design processes and reusable component systems to improve output quality and consistency at scale

2016 - 2022

Senior Designer · Harry, Larry & Gary

Promoted to Senior Designer in recognition of team leadership and contribution to agency growth.

• Managed a team of 7 designers — up from 4 — growing the team through hiring and development
• Led brand identity, UI/UX, and web development projects for clients ranging from SMEs to large enterprises
• Self-taught JavaScript, PHP, and API integration to extend the agency's digital service offering
• Built and maintained client relationships, presenting work and managing feedback across all project phases

Joined as Middleweight Designer having moved to Liverpool. Quickly took on management responsibilities alongside a growing design portfolio.

• Took on management of several junior designers — first line management experience
• Self-taught front-end web development (HTML, CSS, WordPress) and applied it directly to client projects
• Designed and built custom WordPress websites, moving from static sites to full CMS builds
• Delivered brand identity, digital, and print work across a broad client mix

2011 - 2014

Junior Designer · De Vere & Village Hotels

First industry role after graduating. Large multi-site hospitality brand undergoing significant brand transformation.

• Produced print, digital, and email collateral across a complex multi-brand estate
• Self-taught HTML email coding, presented the business case to stakeholders, and brought email production in-house — then trained the wider team
• Contributed to new brand creation and company repositioning during a period of major business change